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#1 Posted : 04 March 2003 20:08:00(UTC)
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Posted By Geoff Burt I've just received a phone call - judge the truth of it or otherwise as you will. They received a phone call from 'Essex Fire Service' today asking if they had a fire risk assessment. Currently the company does not and were honest enough to say so. The Essex Fire Service then stated they were going to prosecute if this company did not immediately comply and pointed them towards a website - where for a cost they can have a risk assessment within 40 minutes. Anyone heard of this before? Geoff
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#2 Posted : 04 March 2003 21:02:00(UTC)
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Posted By Marilyn Martin Sounds like a case for Trading Standards! No grounds for any prosecution based on a telephone call such as this. It would be worth alerting the Essex fire service that this kind of thing is happening as it gives them a bad reputation.
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#3 Posted : 04 March 2003 21:48:00(UTC)
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Posted By Robert M Edwards Sounds to me like a marketing call gone badly wrong. Get in touch with the chief fire officer and ask whether they are doing marketing currently and report to them the behaviour. Ask for a written explanation. There can be no prosecution risk here without inspection and serious breach and it gives all a bad name.
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#4 Posted : 05 March 2003 09:13:00(UTC)
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Posted By Ken Taylor Try joining the FireNet Forum on http://www.globalcrisisc...er.com/BBSFire/index.php and pitching your question there, Geoff. The replies might be interesting.
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#5 Posted : 05 March 2003 12:55:00(UTC)
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Posted By Geoff Burt Thanks for the responses both on the forum and by email. I have lodged a complaint with the Fire Authority on behalf of our 'new' client. It appears to be an aggressive call centre salesperson causing the problem. Interesting that her spiel also included statements that 1)using a consultant would cost hundreds of pounds (for one risk assessment!), 2)that if the local fire station did it it would take forever, 3)they have a package that costs £165 on the net that takes 45 minutes to complete. Geoff
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#6 Posted : 05 March 2003 15:15:00(UTC)
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Posted By John Donaldson I have been involved with the Essex Fire Service over many years and it is beyond belief that any Fire Service Officer would make such a call. I have recived calls purporting to come from the Fire Service but when challenging the caller they either hang up or say I have misheard them. Other than report such calls there is little one can do about them.
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#7 Posted : 05 March 2003 16:19:00(UTC)
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Posted By Geoff Burt An update - this is my understanding of the Essex Fire marketing project from a Divisional Officer involved in it. Essex Fire has endorsed a software product that allows companies to do their own fire risk assessment. It costs £150 a year. They agreed the company supplying the software could approach companies using the Essex Fire name to sell the product and it is marketed on the Essex Fire website. A call centre was employed to do the marketing with a very strict brief (with at least two reviews following complaints) to take a soft approach. Following this complaint the person concerned has been removed from the team, and the project has been suspended to enable a review of the activity to be carried out. Thanks for all the responses Geoff
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#8 Posted : 05 March 2003 21:31:00(UTC)
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Posted By Robert M Edwards I am glad you got to the bottom of this. I am involved in advising a client who was called year on year to advertise with a Fire authority in their yearly diary. Each year he was told he was speaking to the (area)Fire chief. It turned out he was talking to a marketing company who again had been allowed a free reign in marketing. The Fire Authorities need to be very careful in their business dealings as they can not pass off in law their agent's harrassment of businesses!
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#9 Posted : 05 March 2003 22:24:00(UTC)
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Posted By Geoff Burt You're right, and I've also had two emails questioning the ethics of this practice. Is there a contact for escalating this a little higher in the fire authorities. Geoff
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#10 Posted : 06 March 2003 09:11:00(UTC)
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Posted By Ken Taylor You could try CACFOA, Geoff on http://www.fire-uk.org/main.htm
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#11 Posted : 06 March 2003 11:13:00(UTC)
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Posted By Arran Linton - Smith Geoff, I had the same interesting experience last week. I too received a phone call where (I believe), I was given the firm impression that it was the Essex Fire Service and a fire officer who wanted to talk to me about fire risk assessments. I was somewhat baffled by the response, because as soon as I started to discuss the method already used to undertake the fire risk assessment, he was no longer interested. Thank you for your thread as this explains what was possibly happening.
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#12 Posted : 06 March 2003 15:19:00(UTC)
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Posted By Phil Johnson (Essex Fire) I feel it is appropriate to respond to Mr Burts forum topic “ Fire Authorities – Bullying tactics” and provide an accurate insight into how the Essex County Fire and Rescue Service (ECFRS) Fire Risk Assessment (FRA) awareness program has developed. This project was initiated after an approach from Firesmart who supply an on-line FRA method. After thoroughly reviewing the product the EFA agreed to enter into a partnership to inform local and surrounding businesses of the need to carry out FRAs. This has been achieved by a circular letter plus a follow up telephone call. A Private / Public partnership of this nature is a bold step for a Fire Service, but in this case, it enabled the ECFRS to inform many thousands of businesses of their legal obligations at no cost to the Service or the taxpayer. The campaign was structured so that employers would be informed of their statutory duties and information given on a number of different options to complete FRAs. It is estimated that the project has already resulted in approximately 800 – 1000 businesses initiating the FRA process by various means. In this respect the campaign is a great success. Regrettably, we have had a small amount of negative feedback including the complaint aired by Mr Burt. Any complaint to the Fire Service is taken extremely seriously and is subject to a full investigation. In this case it is accepted that the Call Centre Operative’s approach and technique was inappropriate and we have taken steps to minimise any reoccurrence. We have, of course, written to Mr Burt’s client and offered our sincere apologies. I hope the above clarifies our position and assures you that the Essex County Fire and Rescue Service has and always will be committed to serving the public and business community to the highest professional standards. In conclusion, I would like to stress that this has never been a case of the Fire Authority employing bullying tactics, but rather a case of an individual call centre operative misinterpreting their brief. If any one wishes to discuss this project in more detail please feel free to contact me on 01376 347206 Assistant Divisional Officer Phil Johnson
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#13 Posted : 06 March 2003 20:01:00(UTC)
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Posted By Geoff Burt Essex Fire reacted immediately to the complaint and took immediate action. Thank you Phil for your help. However, you mention not bullying companies. The MD of the company concerned used the words 'I felt I was being blackmailed and bullied'. Could it be that some of the companies who have subscribed to this package felt the same way? One question that does need answering is 'Is it ethical for private company marketing representatives to say they work for Essex Fire when what they are doing in reality is marketing a product endorsed by a Fire Authority'? Geoff
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#14 Posted : 07 March 2003 21:01:00(UTC)
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Posted By Laurie I think Essex Fire Authority are on questionable ground here. Do we now look to our local constabulary to recommend a single security company, or an NHS trust to recomend a first aid trainer? Public sector bodies, particularly those which have enforcement powers, must be absolutely impartial Laurie
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#15 Posted : 07 March 2003 21:24:00(UTC)
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Posted By Robert M Edwards I agree impartiality is essential but all public bodies are under a lot of pressure to form private public partnerships. Because of this issues over behaviours will occur and each party will be much the wiser after the event. It might be something we could assist with as Essex moved very swiftly and I thought with grace to rectify an error. By ventilating the issues here real improvements could be made with these new and as yet untested partnerships. The business model is new but reputation preserving is not and Essex Fire service acted swiftly and properly to rectify upon knowing about the problem. Surely we could input this into best practice with other enforcing authorities? What do other members think?
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#16 Posted : 10 March 2003 07:04:00(UTC)
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Posted By Dave Wilson Thought that public bodies were there to serve the 'public' not the commercial sector. Always the same when this type of thing happens someone can sling the mud. " got a box at Twickenham fancy some of your firefighters going to the game on us of course!!" may be OK with 'commercial sector' V 'customer or prospective customer' but public body? Agree that more public/private partenship is required but thought that was supposed to be to improve the public service at source, not to give a commercial edge to a company in the private sector.
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#17 Posted : 10 March 2003 11:22:00(UTC)
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Posted By Robert M Edwards Underhand marketing techniques are bad for any enterprise and potentially damage the reputation of all those involved. However the definition of a partnership is mutual gain. No commercial enterprise is going to enter into a public/private partnership unless there is a percieved benefit for them. What I mentioned earlier was that how these partnerships operate and how much 'commercialism' enters into the public arena should be scrutinised. This could not be more important in the case of an enforcing authority. I am equally sure in the case of Essex Fire Authority questions will now being asked as to how this sort of behaviour from a partner should be tackled in the future. What I had in mind was forum postings to improve the partnerships and to share best practice as well as any horror stories.
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#18 Posted : 10 March 2003 11:29:00(UTC)
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Posted By Dave Wilson Rob, Totally agree.
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