Posted By Linda Crossland-Clarke
Hi folks

I have just had our local radio contacting us to use their service to promote our H&S business. All well and good, they ran several ideas past - a bit of a giggle as they made safety pretty sexy! It was on the "hello boys" lines. LOL x 2.

What I would like to know, has anyone (apart from the HSE) used radio as a medium for advertising? (HSE is info giving) and I would think a local target radio audience would be pretty young. So may be "hello boys" would grab attention! Hmm

Regards

Linda

Posted By Ian G Hutchings
Hi Linda

I haven't had experience of radio advertising, but have some friends who have. They are mainly in tangible product lines and insurance. I believe that it can be quite expensive but effective for them.

I would imagine in our line of business you would have to offer something very tangible and aim it at the lower end of the SME market. I am sure that time of the day must be critical as well.

How would you get it in peoples heads? You need something easy to remember i.e. website/phone number, as people who are driving or busy with a task will not be able to write the details down. I guess that this is where repetition comes in: hearing it every day on the way to work at the same time.

Do they have listeners figures and profiles, to see if it matches your market?


Good luck

Ian