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#1 Posted : 16 October 2006 13:59:00(UTC)
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Posted By James Byatt Subject: Better backs campaign. I must admit to not having seen any of the posters until I was flicking through The Times at lunchtime and saw the one for the 'singer' on page 25 (you can see all of them on the HSE website). My first thoughts? 1. Forget the bad back - look where the drummer's sitting! 2. I'd be more concerned about her boots than the (potential) back injury 3. Check out all the trailing cables 4. The blue Y-Fronts on the monitor are a fire hazard 5. I think the superman pants are mine... My second thoughts? Oh god, I'm hazard spotting at a gig....my life is over! Besides the above, I just felt uncomfortable being associated (as an H&S professional) with an organisation like the HSE that feel they can put something like this out in the public domain and expect it to be taken seriously... I mean, who is the employer here? There aren't many bands out there who are employees in the true sense of the word. Yes, I'm sure duty of care from the events organisers will come into play somewhere but come-on, is this form of advertising really appropriate or just out there to be eye-catching? Oh...maybe that's the point...that's why I'm not in marketing! I guess the alternative is a photo of a stereo-typical manual worker in brown 'lab-coat' carrying a cardboard box marked heavy... My point? Consider looking at this from a non-H&S professional point of view and decide - Good advert or bad advert...discuss. Cheers James
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#2 Posted : 16 October 2006 14:03:00(UTC)
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Posted By Steven I haven't seen the advert but check out the web site: http://www.hse.gov.uk/betterbacks/index.htm Not what i expected form teh HSE, and why have the used "myspace" as well. Not sure what they hope to achieve form this steve
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#3 Posted : 16 October 2006 14:07:00(UTC)
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Posted By Steven They have even invadid e-bay!!!
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#4 Posted : 16 October 2006 14:12:00(UTC)
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Posted By Robert Weiland We have a selection posted about where I live and I really don't think they are as good as they could have been. The Singer is my opinion a tacky attempt and the message is lost is translation as too much is going off. How many people notice the grabber for the underwear ? The Jogger / Runner is just as bad and I'm still not sure how the message is being put across. I understand the HSE want to appear slightly more trendy but I'm guessing this poster campaign hasn't really worked. Why not show simple effective images, not everything has to have multicoloured layered images with humour or shock value attached. I recently used a picture of an Xray of a damaged spine and simply attached some words on for a manual handling campaign and it seemed to work maybe I should forward on to the HSE marketing department.
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#5 Posted : 16 October 2006 14:12:00(UTC)
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Posted By GJB I like it! And not sure why the blue Y-fronts would be a fire hazard on the monitor?! Enlighten us please!
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#6 Posted : 16 October 2006 14:16:00(UTC)
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Posted By James Byatt Have you felt how hot monitors can get? Even worse if a pair land on the stage lighting... I was just trying to point out that the picture is a bit cluttered with potential hazards though...not get into a debate as to how accurate I was being about the severity of the risk. I'll look more carefully next time and ensure I apply the heirarchy of control. :-) James
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#7 Posted : 16 October 2006 14:25:00(UTC)
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Posted By GJB If the monitors get hot I'd suggest they are malfunctioning! Amplifiers get hot but not monitors! At least, not the ones that I use... there is no electric supply to them. I normally have G-Strings and knickers thrown at me however, instead of Y-Fronts!!.. Maybe they are less risk?!!
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#8 Posted : 16 October 2006 14:29:00(UTC)
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Posted By James Byatt There, you see, I knew that dive of a club I played last month had dodgy gear! Agree though, Y-Fronts are lower risk than thongs. For spontaneously combusting that is. Oh dear. What was the question again?
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#9 Posted : 16 October 2006 14:51:00(UTC)
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Posted By JM82 Do we have an IOSH House Band yet??
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#10 Posted : 16 October 2006 15:02:00(UTC)
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Posted By GJB What do you play then, JM? Tambourine?
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#11 Posted : 16 October 2006 15:09:00(UTC)
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Posted By JM82 GJB - Bagpipes actually... you?
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#12 Posted : 16 October 2006 15:20:00(UTC)
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Posted By sagalout "You cannot be serious!" Go get your tweed jackets and leather patches out of the wardrobe quickly. It is in a very modern style, is that the "barb" for the H&S professionals? Safety in the real world workplace is too serious for this sort of stuff? As a campaign, it has worked on at least one level already because it has you looking and talking about it. I think it has a lot of merit and will be useful in a number of areas; with young people for example. I could also see using it to prompt reaction in workplaces and give me an excuse to put MHO back on the canteen chat list for a day or two. I can well imagine the discussions in HSE before the campaign was approved, I applaud their courage in taking a different approach. Now please excuse me 'cos I have to get my bid in on ebay, I have been searching for those "y" fronts for a year now and do not want to miss them again.
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#13 Posted : 17 October 2006 11:52:00(UTC)
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Posted By Lorraine Johnston I still have my jaw open to the floor! I have turned into Victor Meldrew over this advert. Getting staff to embrace H&S is very hard at the best of times but adverts such as this where the point is lost, the "funnies" are not, the posters and images make the X-factor look professional and entertaining and the corny comic style "stories" remind me of the awful comic strips that can be found in a certain daily paper! I agree with the previous comment that perhaps showing a man in a brown coat carrying a cardboard box marked "heavy" is not the way to go, however this advert makes a mockery of all health and safety professionals, all staff and anyone with the IQ exceeding that of an amoeba! What is the HSE thinking? Think of the corporate image - would you put these posters up in your offices and workplaces? I think not!
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#14 Posted : 17 October 2006 12:19:00(UTC)
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Posted By Granny I was not really surprised about the level of the content of this campaign having been astounded by "Fallington" a couple of months ago and wondering which employees would not find it condescending/boring. I am disappointed by recent campaigns having been really impressed with Worksmart (still available from the HSE website thank goodness)and Heightsafe from a couple of years ago. Then again I assume the intended audience this time are just not from my type of industry - may be it's associated with the "Safe Start" campaign audience?
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