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Posted By Laurence Wickens
We have been asked to write a Health & Safety newsletter to be published Council wide. I am looking for a headline grabber that will get apathetic readers attention. I was thinking on an article on the lines of the Ripon pancake race, or go back to 'Conkers Bonkers' and how H&S is misjudged.
Any suggestions would be greatly appreciated.
Laurence
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Posted By Barrie (Badger) Etter
Laurence
Suggest you take your theme from the HSE's myths along with currnt bonker conker reports of the day.
Badger
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Posted By Joe Doc
Laurence,
It may be too late for my comment, but we in the past considered a stand-alone H&S newsletter but discounted it due to the foreseeable lack of readership issues.
Instead we have a commandeered a two page (1000 word) spread in our quarterly Service wide staff newsletter and the feedback we get is mostly positive.
The way I look at it, even negative comments prove they have at least read it...yes I am that sad!!
Like you and many of our other counterparts we struggle to find new ways of flogging the same message.
We do tend to try and use 'imaginative' or topical headings where we can....although admittedly 'The Sun' we ain't.
Happy to share some of the articles we have written if you e-mail.
Joe
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Posted By Kieran J Duignan
Laurence
May I encourage you to use this newsletter to set the tone of S n H as area of leadership.
You're absolutely right to want to attract attention but mistaken to attribute the label 'apathetic' to potential readers.
Move on from the mischievous c**p that misrepresents H & S. Find success stories - I can give you some outside your own authority if you can't find them inside.
Your own newsletter is also a great opportunity for PR for yourself and your colleagues. Shame if you allow yourself to be distracted by the noise of media that value neither H & S nor those millions of people who benefit from the work of H & S professionals.
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Posted By Paul
Laurence
I am a H&S Consultant for a large housing organisation and have found that a H&S newsletter is an excellent form of communication. Firstly all accident statistics are published, any H&S alerts, a H&S photo (typical poor practice) and also a tool box talk to be communicated at each team brief.
Photo evidence of training events and also good practice are also favourable.
Hope that this may help.
Paul Brown
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Posted By garyh
I have done this in the past, it is a nightmare!
As editor I was always pushing people (usually senior managers) for contributions..........they were usually late or just plain let me down.
If you do go ahead here's a tip - run a quiz or competition, with a prize such as Argos vouchers, bottles of wine etc. I found that wordsearch is the easiest to create (crossword the hardest) but got lots of entries. safety poster and safety slogan competitions usually got a poor response.
For front page I would either go bonkers conkers or have a disaster theme - pose the questions "couldn't happen here - or could it?". Then draw out the themes that are relevant - get them talking.
Good luck!
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