Some very interesting points made here!
I certainly find it a shame that some people can't bring themselves to "admit" to others they work in H&S - as if it's something to be embarrassed about. I'm proud of the work I do, and thus happy to explain what I do. When I say "Health & Safety" - I do get a bit of an "ooooh" comment, with tongue-in-cheek, but the overwhelming experience (even from a taxi driver the other day!) is that people say it's good, as it needs to exist, and needs to be controlled (the lack of control in H&S seems to be something I picked up from a lot of you too?).
Ultimately, like any person, in any job - it's how you put yourself across. I can make a joke of it, and still get a serious message accross, and thus I think that's an effective way of getting info out and helping people see the need for effective H&S management and understanding.
I agree with people that the media isn't the WHOLE reason for the state this country is in with regards to perception of H&S - but I do argue it's most of this issue. When I first started as a psychology undergraduate, I had a lecturer argue with my point of saying the media often influences people, by him saying that the media only reports what we want. He eventually saw my argument that media very rarely asks for any of its digester's opinion on what they want to see reported. Whilst some could argue that buying a particular paper, or watching a particular channel gives credence to that idea, we buy/read/watch what we want anyway, and it's not usually a particular single news story that makes us purchase. So a lot of waffle there, but just me attempting to explain why I feel the media is well more than 50% of the issue - it offers a perception (media is perception, very little fact!) of H&S, and a lot of people swallow it whole.
Perception is also the main point here, I feel, as the perception people have of H&S, if an incorrect one, can easily be shown the truth of what H&S is and does (when it works well) providing, as I said earlier it's put accross in the right manner. Too often I've seen "professionals" such as H&S officers and inspectors be so bullish and high-and-mighty - they certainly don't help our profession - I argue that H&S, like other jobs in the field, are VERY dependent on people management, so if someone has great knowledge of the law, but little or no people skills (either through lack of wanting those skills, or they have a quite, shy disposition) then H&S cannot be managed effectively, as you need to get the 'buy-in' of everyone involved. I do agree that tight (not just tight-ER) regulation of counsulants needs to be bought in quickly. (I had to read a risk assessment done by someone with CMIOSH after their name the other day, and to say it was pathetic is an understatement, but...I digress...).
Keep posting, I'm interested in what you all have to say :)
Lee