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Capturing the Essence of Safety Culture in an A4 Poster
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Any suggestions or direction?
Hitting a bit of a creative black hole... I need to develop a proposal for a poster (with pictures not words) that highlights safety culture. Maybe a manager looking 1 way while an operative does something silly whilst the manager is not looking?!
I'm no artist so hoping some kind of clipart will fit the bill, but all suggestions welcome :-)
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Rank: Forum user
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Try the Rospa website for inspiration, hundreds of posters and campaigns available.
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Rank: Super forum user
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Rank: Forum user
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Try this simple sentence:
THE PERSON BELOW IS RESPONSIBLE FOR YOUR HEALTH AND SAFETY
Underneath this sentence on the same piece of A4, stick a small mirror.
Phil
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Rank: Forum user
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HeO2 wrote:Try this simple sentence:
THE PERSON BELOW IS RESPONSIBLE FOR YOUR HEALTH AND SAFETY
Underneath this sentence on the same piece of A4, stick a small mirror.
Phil
they tried that at my last place of work, everyone stuck cuttings from page 3 over the mirrors, I'm pretty certain our H&S team looked nothing like that
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Rank: Super forum user
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Jake
In three words: 'Safe Work Friend'
The thinking underpinning this is summarised in a model I've developed based on the research of the guru of organisational culture, Edgar Schein (Culture and Leadership, Jossey Bass 1985)
You can PM me for a copy of my model described in a brief for a graphic designer whom I've asked to draw the Safe Work Friend' with the expression of the late John Thaw playing the detective Morse; in your case, maybe a store detective might suffice?
Or you can read about its application in 'Safety Culture. Assessing the Behaviour of Organisations', J B Taylor. ( Gower Press, 2010) who shows a fair appreciation of what Schein was about.
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Rank: Super forum user
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Jake
A 'creative' message pays attention to cultural constraints as well as stimulation.
For example, if you wish your poster to emphasise 'user friendly' safe work environments, you can reflect messages from leading ergonomics designers like Bill Moggridge and D Norman.
But if you wish to emphasis legal compliance and fairness, you could choose an image from Shakespeare's The Merchant of Venice, with a caption relating to an employer's pound of flesh, that balances stimulation with appropriate sensitivity to The Equality Act and to cultural norms and stereotypes.
Other themes relevant to safety culture might include:
> Business Savviness, with an illustration reflecting research about 'The H Factor of Personality' (Lee and Ashton, 2013), c. 9, 'Money, Power and Sex'.
> Emotional Intelligence, with an illustration reflecting the chapter 'Do you have to be smart to be leader?', in 'All you need to know about leadership?, D Pendleton & A Furnham, 2012
> Mindful co-operation, with an illustration of a musical quartet or a band
> a culture of alignment amidst busyness and diversity, with an illustration from Lilliput or from Brobdingnag, in Gulliver's Travels. by Jonathan Swift.
There are many more possibilities but relevant research on effective impact suggests the maxim of '7 = or - 2' in the level of complexity of the information people can readily assimilate at any one time. In designing a safety poster, your choices depend on the style of safety leadership you choose to enact.
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Rank: Super forum user
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Jake
Have to say most people behave unsafely even with the manager looking. Not that he doe anything anyway.
The most effective one I saw was the worker setting off to work waving goodbye to wife and 2 children. Caption - The Last Time
Bob
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Rank: Super forum user
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Rank: Super forum user
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quote=Jake]Any suggestions or direction?
Hitting a bit of a creative black hole... I need to develop a proposal for a poster (with pictures not words) that highlights safety culture. Maybe a manager looking 1 way while an operative does something silly whilst the manager is not looking?!
I'm no artist so hoping some kind of clipart will fit the bill, but all suggestions welcome :-)
My own view / comment would be to ensure that the message can not be taken ( deliberately or otherwise) the wrong way. For instance the above example, could be interpreted as only do silly things when the manager is not looking, or do what you want as the manager will not be looking or only work when the manager is looking. I have found people will creatively interpret things in order to undermine people efforts.
How many signs have you seen defaced / altered, Just a thought.
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Rank: New forum user
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You could have one person doing and wearing all the safety equipment with another person not being safe next to them with a coffin next to them with the words THINK HEALTH & SAFETY OR DIE, shocking staff into thinking about health and safety is sometimes the only way.
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Rank: Super forum user
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Thanks all for your comments, food for thought.
Just as update, I have initially cheated and parked the safety culture topic but created a couple of more specific posters e.g. what a good leader looks like, personal accountability etc. and further down the line will try and develop one for the general concept of safety culture, most probably using some of the ideas suggested here!
Cheers ;-)
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