99 views and no comment...I will dump what I would start with if you haven't already thought of it... The engagement plans that were developed as part of the first campaign should be still around get hold of them as the stakeholder/ change agents will be the same..just the names will have changed... Update the techniques used as over the years you will have seen and improvement in your standards either through legislative changes or implementing corrective actions from incidents. Get the help of PR or marketing for some sort of re-branding you might also want to get hold of the budget figures available... If you don't have it already get HR involved in writing your new standards on behaviours into their standards. Provide a benchmarking tool and a program to get sites auditing other sites/ processes to share the good, bad and indifferent. Just a bit of a brain dump from previous initial campaign planning...sorry if it is teaching you to suck eggs... :)