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What are the problems with...Behavioural Based Initiatives? - Your experience please
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Posted By C. Hartman
All,
I've witnessed several behavioural based safety programmes over the years. Some continue to work, others lost energy as staff turned over.
We all know the good stuff, but in YOUR EXPERIENCE, what are the problems associated with behavioural based initiatives?
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Posted By James P W
The only behavioural programme I've known started off well - training from top down to site managers (in construction industry). 50% of site ops were then put into teams and they met fortnightly.
Results from site ops meetings were good but only 50% of workforce was involved.
The message from the top was strong (although I question its sincerity) but most of the momentum was lost by the time things hit construction/contracts managers.
Despite £££,£££ investment in training there was little strength to the whole programme three years on. Keeping it going day-by-day was the toughest challenge, so a fair chunk of the money spent on training was a real waste.
Hope these points help.
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Posted By Nigel Bryson
Of the Behavioural Safety programmes I have known that have failed, tended to be resource intensive. Hence they have faded after the initial input. This is usually because the senior ‘champions’ of the programme move on; the system is not embedded into the management culture; workers lose interest; reports do not get closed out quickly and investigations of incidents are superficial.
Those that are successful have root cause analysis of incidents properly supported and results acted upon; good communications; management systems under scrutiny, as well as observational behaviour of workers; planned training; and an integrated approach with other organisational measures.
You might also be interested in a summary of problems with traditional behaviour safety programmes identified in the research Report ‘Behaviour change and worker engagement practices within the construction sector’ by the Health and Safety Laboratory for the Health and Safety Executive: 2008: Research Report 660.
‘Traditional behavioural safety programmes that target the workers have had limited success because they:
(a) Fail to take sufficient account of the multi-faceted nature of accident causation.
(b) Intervene at the symptomatic level rather than the root cause(s).
(c) Can be perceived as a mechanism for blaming the worker where they do not include management behaviour.
(d) Focus on high frequency, observable behaviours and overlook less frequent, less obvious safety-critical behaviour.
(e) Overlook safety-critical behaviours carried by others who are not being observed.
(f) Incorrectly assume that the causes of low probability high impact events are the same as the causes of more minor accidents and near misses.
(g) Do not directly address the decision-making process underpinning risk-taking behaviour.
(h) Are more suitable for discrete simple behaviours than complex behaviours.’
References are given in the report.
Cheers.
Nigel
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Posted By Peter MacDonald
I think simply that behavioural based initiatives fail as the majority of employees don't see the benefit of all the time and effort put into a scheme that's core aim is achieving "zero accidents". Most people outside of the health and safety profession (and I would guess a large section within it) don't see "zero accidents" as an achievable goal and certainly not anywhere near as important as job satisfaction and security. We've got to the point where we see "fair and just culture" as the strap line for behavioural safety initiative's that lead to people being interrogated by management and the safety department and branded as a "failure" of the system because they've had a minor first aid. They get told that they've brought the company closer to a fatality (shown the accident triangle and their stain of an statistic on it), and sent for re-programming by getting re-inducted and placed with a safety monitor who will help explain their failure by way of route cause analysis. For a first aid?!??!
Pete
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Posted By Delwynne
One of the main challenges I see ties in with a comment made above. Many initiatives are by their very nature resource intensive. Communication, training, monitoring, marketing etc all take time and effort. The people tasked with achieving these initiatives are almost always the people who are flat out busy anyway and so it becomes a struggle for each individual to 'do the day job' whilst doing what is required to make the initiative successful. Ultimately it is understandable that the day job will come first. I personally believe that this is especially apparent in the current climate where many companies are operating at a reduced resource level anyway.
Another challenge is maintaining an appropriate balance between 'choice' and 'rules'. Allot of behaviour campaigns focus on encouraging the individual to take personal responsibility, however with this responsibility must come consequence if people do not behave in accordance with the 'rules'. Defining these rules, communicating them effectively and clearly, and acting consistently when these rules are breached, I believe, is vital to ensuring that people can 'choose' to act safely.
Finally it is important to maintain a balanced approach. Some companies embrace the 'behavioural' approach wholeheartedly but forget the other tools in their box. Things like designing for safety, task analysis, clear procedures etc can't just be left on the shelf. A behavioural approach, in my experience, will only work when it is a part of, not the whole, campaign
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Posted By Dominic Cooper
Hi Guys
Good Question and some thoughtful answers. Like any improvement intiative there can be problems. Most of the problems with behavioural safety boil down to a lack of management's commitment and lack of employee ownership.
These problems tend to stem from the design of the process and the way it is implemented in the first place (see http://www.behavioural-safety.com/images/White.pdf). For example, [1] not targeting the 20% of behaviours responsible for 80% of the incidents, relying instead on 'generic' observation cards that attempt to cover everything; [2] minimal observation 'contact rates'; [3] not collating or using the observation data to give feedback to the workgroups, etc, etc.
Nigel is also correct that many behavioural safety intiatives only focus on 'employees' behaviour, not the behaviours of everyone involved throughout the acccident causation chain (e.g. managers). I am a strong believer in using Behavioural Safety to create a 'Safety Partnership' between management and employees, that covers the safety-related behaviours of everyone (e.g. purchasing & supply, HR, Engineering, etc) shown by root cause analyses to be heavily implicated in incidents. British behavioural safety research has shown managements safety leadership behavior is related to employee safety behaviour by anywhere between 35-51% ( see http://bsms-inc.com/Docu...mmittment-Cooper-013.pdf). Thus, managements inclusion in a behavioural safety process is vital to success. In addition (in accordance with James Reason's 'Swiss Cheese' model) the involvement of those in typical support functions such as HR, Purchasing & Supply, etc is equally as vital (ABC anlyses shows these functions are consistently involved in about 40% of all incidents!). I would wager many have not even considered focusing on the decision-making and safety-related behaviours of these functions as part of their Behavioural Safety process.
The quality and effectiveness of behavioural safety processes can be assessed using the 'Behavioural Safety Maturity Ladder (see http://www.b-safe.net/be...ety_maturity_ladder.html) to help overcome some of the typical problems. In essence the ladder shows that increasing coverage, use of leading indicators and more involvement lead to greater injury reductions (the Maturity Ladder is underpinned by sound, scientifc behavioural safety research and 20 years practical experience in the field).
As for zero injuries, it is possible with time and effort: e.g SABIC Petrochemicals (UK) Ltd on the Wilton Site at Middlesbrough has acheived a TRIR of 0.05 (inclusive of contractors), but it took 12 years of concerted effort. Another client with 47,000 third-party nationals on LNG construction in Qatar (RasGas) achieved 136 million man-hours LTI free (within 2 years). OGP and Shell Global Solutions both recognised RasGas as the safest 'upstream' Oil & Gas company in the world, 2 years running! Behavioral Safety was a fairly major part of the overall SMS system. These examples make the point that it is important to integrate the behavioural safety process into the mainstream SMS from the outset, and keep working at it: as my grandmother taught me' you only get results out of something, if you put something (i.e. effort) in. Behavioural safety requires a consistency of focus, purpose and execution. How many of the problems described result from a failure of one or more of these three attributes?
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Posted By GT
C.Hartman,
I would concur with much of what has been said above however, I have to ask Dominic, although appreciating you are a leading author and authority on the subject and I find your work very interesting, so I am on your side. However,I am surprised to see you believe all those statistics you have printed are factual. I have worked at Ras Laffan and for RG and those statistics maybe subject to confirmation based on what gets reported when and why for me they are a little exaggerated and therefore wouldn't depend on them as a fundamental base from which to leap on the success wagon. What safe system of work did these companies use and how long did it take them ( outside the 12 years) to formulate a management team( which, is where the success hopefully emanated from) that were committed to BSP and can now reap the rewards of that investment. Is this the same as "creative accounting".
I suppose what I am saying is please do not depend on the stats..........most sub contractors in this part of the world can hide anything...........I had one chap lying in a morgue for 9 days .........."goodness! we didn't know that" was the retort from the contractor.We sent him to the hospital unwell? 9 days previous ! How did he die? we will never know. No PM in the country.
It is my understanding that we only get reports of 20% of what actually happens here.
Regards
GT
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Posted By mark linton
I used to be skeptical about some Companies claims about length of time without accidents or lost time accidents. It occurred to me however that for you to ignore the achievements and that they have only done that well because of 'clever accounting' you have to assume that under reporting is so rife that it would require the whole organisation lying to itself to such an extent that it makes the mind boggle. A local factory I am aware of has not had a lost time accident in over seven years (450 employees, fast moving environment), even if they were under reporting by 100% they would still only be having a lost time accident every 3 1/2 years - IMO still an enviable accident performance. Under reporting even at that level, let alone higher, I would struggle to believe as it would go against the best interests of the organisation (we are not talking incidents, we are talking LTI's - much harder to brush under the carpet). The example above - 136 million hours without a LTI, even if they had 'misplaced' 136 LTI they would still be 1 million hours without one, again enviable - although I might be stunningly naive.
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Posted By Lee Mac
Mark
I 100% support your sentiments regarding the under reporting factor being key to some companies in achieving a zero accident rate.
My area is focused predominantly on construction and we all know the accident rates associated with such environments. I was at an awards cermony a few years back where a company I know well were given an award for their lack of accidents in over 24 months.
My team of Site Managers all looked at me as I had given a training session on the merits of recording every single accident a few months previously. They all voiced the same opinion that if they are to get these awards they need to ignore small accidents.
This took a bit of persuading but the meat on the bone came in the form of a claim regarding dust in the eye which had allegations of no first aider on-site, no first aid box, all of which were false I am pleased to say.
The Site team had it all recorded and the claim got kicked into touch due to the false allegations.
In my view behavioural based initiatives are only of benefit to a company who does not falsify the stats at the end of the initiatives to make things look all rosey in the garden to the CEO's.
I could go on about CEO's wanting rosey gardens... but I will leave that to your imagination.
Lee
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Posted By Jim Walker
If I visit a site with one of those big boards at the entrance saying "XXXXX days since the last LTA".
I immediately think "incident event reporting driven underground here".
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Posted By Dominic Cooper
Hi Guys
Shame the topic has become focused on incident stats and not on the issues of effort, focus, purpose and execution vis a vis Behavioural Safety, that I was trying to convey. Ce la vie.
In terms of the stats I mentioned, as far as I know they are genuine, and I have no reason to believe otherwise. I do know that in both cases cited, there are records of 'scratches' to thumbs, etc, so why there might be a problem with the LTI rates I do not know.
It does strike me, however, that if there is a general view that H&S stats are suspect, then where does the blame lie? Are we not the guys in charge of recording and sorting these? Do we not promote reporting of injuries no matter how minor, so that the companies can learn? Are we as a profession failing in our duties in this regard?
If we are, then 'how can we get better? If we are not, how has this perception arisen?
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Posted By Jim Walker
Dominic,
I think generally behavioural safety is "turning around", in its infancy it was a poorly used tool. Many managers saw it as a way of shifting blame.
Certainly in my industry its now reaping rewards.
However as with many initiatives (& not just the H&S field) the law of unintended consequences rules. Which is why the current financial recession will weigh heavy on our shoulders for decades.
Too many people tell the CEO what they want to hear. And too many CEOs only listen to what they want to hear.
By CEOs you can include government ministers and other public services heads too.
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Posted By Andrew Bruce Heron
One problem in my experience is getting everyone to believe in the principles here. Also when an incident does occur people tend to sometimes state the IP lost focus when in fact he either took a known risk or was incompetent or untrained.People in my experience always look to the blame culture when in fact we are looking for cause.
If you want communication to affect what people do, we need to use behavioral language. Whether setting expectations, recognizing accomplishment, solving interpersonal conflict, or delivering corrective feedback, we must specify what behaviors are implicated. Don’t presume people understand our definition of such emotion-laden labels as "risk taker," "underachiever," "overachiever," "team player," and "safety leader". When you provide a list of desirable and undesirable behaviors that reflect your viewpoint, you put others on the same page and offer a prescription for performance improvement. BBS must be a core value.
I’ve decried the use of punishment in professional correspondence. Punishment does work when the undesirable behavior is followed by a soon, certain, and sizable punitive consequence. However, it’s usually impossible to administer this kind of contingency, especially in a work setting. And, even when punishment can be implemented appropriately, it can do more harm than good. In cases of Gross Misconduct then discipline is required.
If you require assistance with BBS I can send by e mail correspondence to assist.
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Posted By GT
C. Hartman,
In response to Dominic's reply can I say I think Dominic was the first to use these statistics to promote the success of BS. I think BS has its place and I think with effort, focus, purpose and execution we will change the mind set we have at the moment. I was merely saying don't rely on any credence these statistics may signal that BS is the panacea for safety. I know Dominic and I will disagree about the statistics he quoted and he is entitled to his beliefs.
Issues of effort, focus, purpose and execution vis a vis Behavioural Safety, that Dominic was trying to convey have also to be put into perspective. As BS is only one spanner in the tool box of safety. The Country where this maybe engaged,the nationality of the work force,education, experience,training,supervision etc all have a bearing on the success of BS. Changing any culture towards safer working in Western Europe is proving difficult enough, in other parts of the World is no easier.
Regards
GT
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Posted By andymak
From my experience of several schemes it seems to run as folows:
Directors get exposed to the idea and buy in, they then hire a consultant to 'design' as system for their company.
The company has now paid for it so has to roll it out.
Senior management are then 'tasked' with implementation.
The corporate health and safety team of course buy in as it might actually make their life easier.
Generally as it trickles through the management levels the divisional and team health and safety managers end up implementing the system as part of their objecives.
Middle management generally seem to belive in it as it becomes part of their objectives also. Team managers see it as the latest flavour and half heartedly implement it.
Supervisors and workers feel it's a pain it the proverbial and go through the motions.
And that my friends it what is usually the problem with behavioural safety schemes.
If however those at the top actually consulted with those at the bottom before getting the consultants in something shaped to the needs and wants of the organisation would be implemented, and bottom up involvement would lead to a successful BS schemewith more buy in.
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Posted By Jim Walker
Nicely put Andymak.
Pretty much reflects what I have seen too.
However I'm involved in one system where the company (a client) did not give up after falling at this first hurdle and as I say things are beginning to reap rewards in terms of people's attitude.
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What are the problems with...Behavioural Based Initiatives? - Your experience please
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