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Building company awareness for a small consultancy.
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#1 Posted : 07 July 2007 14:33:00(UTC)
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Posted By JGRL
I am trying to build a new consultancy business and am finding it a slow and (at times) frustrating process.

I have not advertised but have been doing direct marketing mailshots to companies from various industrial sectors - not done any follow ups with phone calls etc. Usually for every hundred of those you are fortunate if you get replies from only a couple but I would like to improve my accuracy and ratio of replies to mailings.

I would appreciate replies from those who have been successful in building their own consultancies from scratch into successful practices.

Personally I have found some negative responses over this kind of thing on this board due to 'competition' etc but what doesn't have competition?

Look forward to some suggestions.

Regards
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#2 Posted : 07 July 2007 18:18:00(UTC)
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Posted By Nick Higginson
Hi there

I have been running my own consultancy for 2 years now.

Forget direct marketing. Mailshots don't work. We have recently upgraded to advertising in SHP and Health & Safety at Work - expensive and not very effective so far.

Best routes have been word of mouth from clients, a good website, yell.com (especially sponsored listings) and google adwords.

It's been a slow process, but we are seeing the benefits now.

Hope this helps

Kind regards

Nick
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#3 Posted : 07 July 2007 21:24:00(UTC)
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Posted By Peter Leese
Not yellow pages Nick?
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#4 Posted : 07 July 2007 21:58:00(UTC)
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Posted By Karen Todd
Ah, I think I saw your SHP ad Nick, "Our lead tutor has 4 NEBOSH distinctions". Eh?

HSENI have a bit on their website for training providers which is free and a number of people found me through that:

http://www.hseni.gov.uk/...training_providers-2.htm

I don't know that HSE(GB) do something similar though.

Where I live we have a centre that helps people starting up their own businesses, and they also let you put your business cards in their reception. Again, free.

KT
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#5 Posted : 08 July 2007 08:32:00(UTC)
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Posted By Nick Higginson
Peter

We are in Yellow Pages, but never been vary successful compared to yell.com

Hi Karen

Glad you noticed!

Kind regards

Nick
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